ADs impact to creaton of womans image

Introduction. The Fundamental Social and Economic Influences That Fostered Ad's Rise. Magazines as Medium. Theoretical Foundation of Research. Ad as Mass Communication. Ad in Cultural Context. The Woman Image in Ieva & Harper’s Bazaar. Looking at advertisement s today is a bit like walking through a carnival hall of mirrors, when the elements of our ordinary lives are magnified and exaggerated, but are still recognizable. Ad is one of marketing mix tools, which is widely used to stimulate demand and create an image of product and an image of those of those who possess this product. But the purpose of this research paper is to look at ad as a communication process and to show how image of human can be created trough this communication. So, the object of study is a print ad. Subject is ad’s impact in creation image of woman. This research paper consists of four parts. In chapter 1 and 2 there is talking about the main conditions, which have to be for ad existing and the